Recticel Insulation, a leading provider of PIR insulation solutions and part of Recticel Group, proudly announces the launch of its new brand identity, marking a bold step toward reinforcing its commitment to partnership, technical expertise and sustainability in the construction industry.
The rebrand introduces a refreshed visual identity, a compelling brand story, and a redesigned website, all centred around the brand’s core values: trust, partnership, and technical expertise. At the heart of this transformation lies the new tagline: “Recticel Insulation. We build trust.”
A Brand Built on Partnership and Expertise
Recticel Insulation positions itself as a reliable guide for construction professionals, offering peace of mind throughout the complex building process. By combining future-proof insulation products with in-depth technical support, the company ensures that every project is delivered with precision and confidence.
“Our vision is clear: Growing smart together, with trust,” says Stefaan Debusschere, CEO of Recticel Group. This rebrand reflects our dedication to evolving alongside our partners and shaping a sustainable future for the construction sector.
Driving Sustainable Construction
Recticel Insulation’s renewed identity underscores its commitment to circular building and smart growth. By aligning brand communications across all markets, the company aims to strengthen recognition and deliver consistent value to architects, contractors, and engineers worldwide.
Discover The New Brand Experience
