Are your marketing leads costing too much?

For our bimstore manufacturers, new leads are essential to their business.

Attracting a steady flow of leads is critical to continuous growth.  When it comes to generating online leads, we know it’s critical that effort is invested wisely.

As you would imagine, the average cost per B2B lead can vary greatly depending on the industry, the target customer, and the competition. 

The premise of bimstore is that by making digital specification content accessible, a manufacturer’s product will provide a good quality marketing lead which can be converted into a sales lead.

The traditional marketing lead is berated by advertising or social media. Often the challenge here is that it is difficult to quantify return on investment which is all-important when agreeing budgets. Another approach is to purchase data, which can be expensive and time consuming and there’s still the challenge of working through a list to find sales leads.

The bimstore approach is to offer value to specifiers by providing them with quality information for their project. This not only ensures proprietary manufacturer information but also saves them time in having to create the content themselves.

With the contact details of the specifier available through bimstore, the manufacturer is provided with a qualified lead.

The average cost of acquisition of a B2B lead in the manufacturing sector is £110. To be able to demonstrate return on investment, bimstore needs to generate 22 leads per annum. Typically, our manufacturers achieve far more than this.

Over recent years, marketing has evolved beyond expensive printed materials, libraries and trade shows where ROI is difficult to track. Today, SEO and platforms such as bimstore make ROI far more measurable.

Community comments

Latest News

Michelmersh win big at Brick Awards

Posted 19.11.2019 by Dan Robinson

bimstore manufacturers Michelmersh had a very successful night at the 43rd Brick Awards

Tree-topped development unveiled in Shanghai

Posted 19.11.2019 by Dan Robinson

1000 trees development
Play VideoPlay Video

A mixed-use development taking the form of two tree-topped mountains has been constructed in Shanghai

MIT cheetah robots showcase skills

Posted 12.11.2019 by Dan Robinson

Play VideoPlay Video

MIT's mini robots have learned some new tricks