Throughout February 2021, we hosted a weekly seminar series where we invited industry experts to speak about a range of different topics relating to digital marketing.


Scroll down to see what topics were covered and click the 'watch' button to see the full seminar.

The importance of a strong brand

Darren Richardson

Gardiner Richardson

Darren is co-founder and creative director of Gardiner Richardson, a strategic brand communications agency. He is a collaborative designer and innovator with over 30 years’ specialist knowledge in corporate identity and brand creation.

His work focuses on the use of engaging and imaginative methods to provide client organisations with strategic brand-focused innovation and transformational consultancy to create greater commercial value.

With a career spanning three decades and involving the creation of global brands in the aviation, automotive, transport, tourism as well as FMCG sectors, he has both a diverse and extensive knowledge in building compelling brands.

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Creating interesting digital content

Steve Maybury

O Communications

Steve heads up the agency’s digital services team. Having worked as a journalist before moving into PR and then digital services, Steve has over 18 years’ agency experience across a range of client sectors.

He specialises in using and analysing data to drive digital strategy through creative content campaigns and building digital strategy in areas such as PPC, SEO and content-led lead generation.

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The new world of online events

Catherine Coulter

BeaconHouse Events

After exploring radio and television at University, an MSc in Project Management solidified a future in large-scale project management. Catherine has worked in event management for over a decade, organising and running events across the UK.

Starting out specialising in the production of outdoor events helped to establish Catherine’s reputation for meticulous attention to detail and high-level management of complex projects. Referrals and recommendations soon opened opportunities to diversify the range of clients available and saw the creation of BeaconHouse Events.

In 2014, Catherine co-founded BeaconHouse Events and has since been focusing on attracting talent to bring together a fantastic, dedicated team to cope with the delivery of the growing event portfolio. BeaconHouse Events now delivers over one hundred events annually to a wide range of loyal clients, which Catherine manages alongside her continuing interest in developing new event ideas and business development.

Catherine has enjoyed working with clients across the medical, sport, technology, finance, automotive, scientific and media industries, managing large budgets and events for up to 24,000 attendees.

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Understanding digital advertising and SEO

Adrianne Baird

Route Digital

An MA in Marketing, Adrianne has more than 15 years of experience in digital marketing with a strong background in SEO & Paid Search. Adi talks about the need to understand your customer and appeal to them throughout their user journey using a mixture of digital advertising tools and effective landing pages.

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