The birth of the internet in the 1990s marked the beginning of a new ‘digital age’ and changed the world forever, revolutionising the way we interact and communicate with each other as well as providing a platform for businesses to sell their products and services.
Traditionally, marketing was a ‘pay-to-play’ arena with limited channels to utilise, think newspapers, TV and radio. Fast forward to today and anyone with internet access can tell the world about their company at the click of a button.
Furthermore, the coronavirus pandemic has accelerated a paradigm shift towards the digitisation of our economy. E-commerce accounted for more than 30% of total retail sales in the UK for the first time in 2020, up from 21.8% in 2019.
Government-enforced lockdowns meant that customers had no bricks and mortar stores to go and spend their money and this led many companies to increase their spend on digital marketing activities. Despite an initial falloff at the beginning of the pandemic, digital advertising spending grew 12.2% in 2020 compared to 2019.
BIM has been around for many years now but has really risen to prominence in the last decade as the manufacturing and construction sector undergo a digital transformation. The industry is well known for being slow at adopting new and emerging technologies but companies that embrace the change will be in a stronger position to capitalise.
One of the biggest benefits of having a digital replica of a physical product is that all of the associated information is stored within the file which makes it easier to access for designers. Clients that are satisfied with a construction project are also likely to contact the same contractor for future work which creates long-lasting relationships. Research carried out by the Gartner Group revealed that companies can expect to receive 80% of their future revenue from just 20% of their existing clients.
Manufacturers that incorporate BIM into their marketing strategies will increase specification by providing easier access to digital components during the design phase. Our platform helps to generate qualified leads for everyone accessing content with an average cost of £0.40 per lead.
Bimstore not only provides a platform for manufacturers to host their BIM objects, but it also gives them the opportunity to further promote their content through a range of different strategies. We regularly upload manufacturer news to our resources section because our hundreds of thousands of specifiers value insight into a company’s activity as well as their products.
With such a large community and a platform that is constantly growing, manufacturers want to be sure their products are being seen by the right people. For this reason, bimstore has developed a built-in marketing platform where manufacturers can build targeted campaigns, sponsored search result and other featured content.
We regularly create new collections of content that follow particular themes such as ‘products for house builders’ or ‘kitchens’ and this gives designers the opportunity to download manufacturer content without having to look for all of the components individually.
In summary, manufacturers that immerse themselves within BIM tend to perform better than the competition as they have another string to their bow when it comes to marketing their products. BIM is undoubtedly the present and future of construction so companies that take advantage now will reap the rewards whilst the others will be left behind.